Accountable for developing, maintaining, and growing online/digital relationships to support marketing strategies. Connect people to Deaconess services/products, create engaged communities and promote the Deaconess image.

Development, implementation and justification of interactive content that aligns with the organization’s strategy, including writing and editing text, developing graphics and other media, and page layout. Analyze business performance by tracking, evaluating and reporting site analytics; SEO campaigns, CRM campaigns, etc. Ensure effective site navigation and usability, including ADA compliance. Interacts directly with, and receives assignments from the Marketing department staff. Works cooperatively with Technical Webmasters regarding architecture, Web applications and templates. Participates on the social media team. Stays abreast of and makes recommendations on potential Web opportunities. Represents the department in a professional manner and works with all levels of management and staff of DHS and its affiliates.

• Strong writing, editing and proofing skills required. Experience in Web writing preferred. Ability to write reports, business correspondence, and procedure manuals. Strong verbal communication skills.
• Requires experience with desktop publishing or graphic design software, such as, Fireworks, FrontPage, Adobe Illustrator, Quark Xpress, Photoshop, Acrobat or equivalent.
• Experience with electronic and multimedia publishing formats, such as Dreamweaver, or Homesite. HTML knowledge a plus.
• Strong computer skills and the ability to learn and use new software and technology a must.
• Enters data; retrieves data; assembles and organizes data; uses and analyzes data; integrates diverse sources of data.
• Proficient in Excel and Powerpoint.

Job Qualifications:

Bachelor’s Degree in Public Relations, Communications, or Marketing, or equivalent from a four-year college; or two years related experience and/or training; or equivalent combination of education and experience in Web site creation and design.

Apply Online

Collection will be  from 7:00 AM to 4:00 PM at the Loch Raven Building at 3520 New Hartford Road, Owensboro, KY.

Items accepted include:

• Computers
• Copiers
• Printers
• Monitors
• Hard Drives *
• Televisions **
• Cameras
• Microwave Ovens
• Game Consoles
• and much more!

* All hard drives will be destroyed. On-site hard drive destruction day of event is available for only $5.00 per drive.

** Due to the expense of processing televisions, there is a $10 fee per television.

For additional details and contact information please download the electronics recycling event flier.

Here is a list of where Deaconess can be found on social media. Be sure to Like and Follow them.

• facebook.com/DeaconessHealthSystem
• facebook.com/deaconesswomenshospital
• @deaconessnews
• @deaconessjobs
• @deaconesswomens
• pinterest.com/Deaconesshealth

The event is FREE. Registration is REQUIRED.

1. Social Media Marketing for Businesses
2. Personal Branding Success With Social Media
3. Advanced SEO Techniques for Bloggers

The first 2 events were hosted by the Schroeder Family School of Business Administration at the University of Evansville. This was a great partnership for smcEVV and UE. The facilities were great, support was awesome, and Dr. Pete Rosen was instrumental in coordinating and operating the events. We were glad to work with the faculty and administration at the University of Evansville. We will work to bring more social media workshop events like this in the future.

So you may be saying, “All this is great, but I missed the workshops.”

Well, we were fortunate to have some note takers in the audience. DeLyn Beard has posted and shared her notes from the Personal Branding Success With Social Media workshop. In her notes, she covers the 12 main items that Erik presented during the session. You can find DeLyn’s notes on her blog at http://flippingfor4th.blogspot.com/.

If you would like to share you notes, please comment on this post and share a link.

Well smcEVV, what is next?

We thought you’d never ask. In August we are glad to be bringing you Cheeba Thiem-Sobotka. Cheeba is an author and image coach with a wealth of knowledge. She will discuss how to take your physical and virtual image-branding to the next level when you take it offline. Event details and registration can be found here.

SUMMARY OF JOB DESCRIPTION –

Function – Manage and conduct all forms of digital communications for website and social media. Oversee Visit Evansville’s presence on Facebook and Twitter and
expand influence into Flickr, Pinterest and other popular social media platforms.

Successful candidate must:

• have strong knowledge of major open-source content management in order to direct and manage e-communications
• be experienced with Google AdWords to increase online visibility for VisitEvansville.com website
• be familiar with Google Analytics in order to monitor activity and measure effectiveness of online campaigns
• act as the voice of Visit Evansville to provide information and engage with visitors and prospective visitors to Evansville
• be available after hours to attend special events in order to post or tweet about them to audience
• develop blog using guest bloggers to provide alternative insights

Major Duties –

1. Maintain and manage content on website including new and updated information, keeping Calendar of Events current and structuring interactive components, i.e. video, picture library.
2. Work with director of marketing to develop, execute and analyze online strategies including Google AdWords, Facebook, Twitter, You Tube and other banner advertising opportunities.
3. Optimize and track online search engine marketing strategy and provide monthly report to the director of marketing for evaluation.
4. Develop programs to educate staff and industry partners on the use of emerging online technologies and strategies in order to provide support as well as opportunities for use on our website.

Qualifications –

• Prefer B.A. or B.S. in marketing, tourism or interactive technologies, or the work-related equivalent. Prefer previous experience with managing websites and a familiarity with online metrics for measurement reporting.
• Must have extensive knowledge of online media, including social media, advertising opportunities and SEO that are either specific to or applicable to tourism related initiatives.
• Must demonstrate good spelling and grammar skills both online and in person.
• Must be professional, able to manage multiple tasks and meet deadlines.
• Must be able to take direction, to work with a team or independently and maintain the confidentiality of the workplace.
• Lifting up to 20 lbs. and some extended periods of walking/standing may be required as well as some evening and weekend duties.

This position is a full-time position with competitive salary and benefit package. Qualified applicants may submit their resume by mail or email to Evansville Convention & Visitors Bureau, 401 SE Riverside Drive, Evansville, IN. 47714, ATTN: Laura Libs or llibs@evansvillecvb.org

Deadline to apply is Tuesday, July 31, 2012. No phone calls will be accepted regarding this position.