In 2009, Evansville Sheet Metal Works was ready to redesign their website. Instead, they completely transformed their business.
Andy Hubbard, President of Evansville Sheet Metal Works, had an epiphany. He realized that there was a huge opportunity for selling stock metals online. There were already a few companies who you could order sheets of copper, bars of aluminum, or stainless steel pipe from, but with so few competitors, the opportunity was all up-side as far as Andy was concerned. His angle was to offer metal pieces that are cut to size, so that buyers receive exactly what they need–saving time and money.
Three years later, Cut2SizeMetals.com is one of the leading suppliers of aluminum, stainless steel, brass, and copper stock for fabricators, custom builders, and hobbyists.
Come listen to Andy Hubbard speak about the transformation of Evansville Sheet Metal Works from a local metal supplier into a national online retailer. Find out what it takes to make the transformation, how it impacts your business, and the challenges and obstacles you need to overcome to take your own business online.
Andy will share:
- What it takes to run an online store
- PPC or Organic Search? What does ESMW depend upon?
- How does the online business contribute to, or take away from, their core business?
- When does it make business sense to move your sales online?
- What do you, as a business owner, need to measure and track?
Join us on Monday, May 21st at Ri Ra Irish Restaurant and Pub for this rare and insightful glance into the workings of a local online retailer. Doors open at 6pm for 30 minutes of socializing, and then the club meeting formally starts at 6:30. This event is free to attend and we encourage anyone interested in learning more about social media to attend.
The Social Media Club of Evansville’s events are casual and spark audience involvement, so come prepared to have a good time, to meet others, and learn.
