Before February 2011, search engine optimization (SEO) meant getting a lot of backlinks and using just the right keywords on your blogs and websites. But the new Google Panda update changed all of that.

The latest Panda update, 3.3, has made it so much more important for companies and individuals to to create interesting and valuable web content, rather than relying solely on keywords and backlinks.

This means you have to know what your audience wants, not what Google wants, and how to deliver it. This month’s Social Media Club Evansville will feature Erik Deckers, owner of Professional Blog Service and 2-time SMC Evansville veteran, who will tell us what indicators Google is using to rank a website higher or lower, and he’ll tell us his #1 secret for helping his clients rank high in Google’s search results.

Join us at Ri Ra Irish Pub in downtown Evansville, Indiana for this FREE event. Crowds begin gather at 6 pm and Erik will begin to disperse his knowledge at 6:30 pm.