Talking About Industry Change In Online and Print Media

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On February 20th, 2012, Ryan Reynolds of the Evansville Courier & Press, will be featured in the monthly Social Media Club of Evansville meeting. Ryan has 14 years working in the industry and has witnessed the impact of the Internet on newspapers and journalism in general.

Reynolds first job with the Evansville paper was as a sports agate clerk, which eventually led him to part time sports reporter, and then to a news reporting intern. After paying his dues, Ryan began working as a general assignment and police beat reporter. It was in 2002 when Ryan was promoted to management…


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There Was Something Wrong With Your Website

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Well, we found out that yes, in fact, there is something wrong with our websites. Actually, there are a lot of things wrong with our websites. The good news, is that we had a terrific panel of teachers willing to not only point out our websites shortcomings, but also suggest fixes.

Last night the Social Media Club of Evansville met at Ri Ra Irish Pub, to discuss What’s Wrong With Your Website? It was a meeting designed to help web creators and Evansville businesses create more engaging websites and optimize for both search engines…


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What’s Wrong With Your Website?

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How important is your website to your business? Whether you are generating sales, promoting your products, or building your brand, your website makes it easier for people to discover your business, provides you with marketing opportunities, and facilitates contact with your customers. That’s a pretty important job.

Let’s face it, the perfect website is a fantasy. When you get right down to it, any website can be improved, and we’ll bet you are wondering what your site needs to be better at helping your business. From “user experience” to “search…


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Party Favors In Social Media

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Thanks to Paula Werne, Director of Public Communications at Holiday World, for speaking with the Social Media Club of Evansville.  If you were unable to attend, you should know that it was inspiring to hear Paula talk about how she uses social media to form relationships with the parks guests.  It’s not always about selling something in new media, it’s about connecting and forming bonds that keep people coming back for more.  Also, if you weren’t there, you missed out on some great party favors.

Paula spoke about how Holiday World first took the plunge into social media, starting with…


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If You Want The Party Favors, You’ve Got To Go To The Party

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Many residents of Southern Indiana know and are proud that Holiday World was the very first themed amusement park in the world, but did you know that they were the first in the industry to create and operate a blog?  Not only that, but they were also early adopters of Twitter, before many of us knew what a hashtag was.  Paula Werne, Director of Public Communication, has helped shape how Holiday World has been story telling for 20 years and now embraces social…


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